DraftKings CEO Jason Robins expressed optimism about the potential for smaller sports betting operators to carve out a sustainable niche in the competitive US market, even as consolidation rises.

Speaking during the fourth annual Craig-Hallum Online Gaming Conference, Robins highlighted a path forward for smaller players, despite DraftKings and FanDuel commanding a combined market share of roughly 77%. His comments come as several sportsbooks have exited the US due to high costs and stiff competition, despite the market far outpacing initial growth estimates.

“I think you’re going to see more consolidation to the top in shares, but I also think that a lot of companies as this market continues to evolve that are losing money now will figure out how to survive at smaller levels of scale,” Robins said.